Hi, I'm Madhav Kushwaha. A results-driven SEO Specialist in Nepal

Advanced SEO Trainer

An advanced programme for working marketers who already know the basics and want to run SEO at a senior level.

• Teach advanced SEO covering enterprise site architecture, Generative Engine Optimization (GEO) and in-depth technical auditing.
• Use real audits and live data from my own client work, so students practise on real problems rather than textbook examples.
• Give professionals the analytical frameworks to work as SEO Specialists in Nepal and in international markets.

Digital Marketing Trainer

A full-stack digital marketing course for career starters and switchers, built around practical work.

• Design and teach modules covering SEO, paid ads (PPC), social media marketing and web analytics.
• Mentor students through live campaigns, from keyword research and ad setup to reading the results in GA4.
• Help prepare the next generation of digital marketers in Nepal for agency, in-house and freelance roles.

Digital Marketing Manager

I lead organic and paid growth for a portfolio of client websites in four industries, including education, and for a set of WordPress products.

• Delivered 30–60% organic traffic growth across 8+ client websites through technical SEO audits, keyword strategy, on-page optimisation and content.
• Reduced cost-per-lead by 15–25% across 10+ Google Ads and Meta Ads campaigns through audience segmentation, creative testing and landing pages built for conversion.
• Increased qualified leads by 25–40% for educational consultancy clients through local SEO, landing-page CRO and optimisation across the whole funnel.
• Drove 2–3× organic discovery growth for WordPress products with a keyword architecture and feature-led content, without paid spend.
• Review performance weekly using GA4, Search Console and CRM data, and use those insights to refine targeting and conversion.

Digital Marketing Manager

CG Corp Global is Nepal's largest conglomerate. I managed digital strategy across eight brand verticals (FMCG, hospitality, brewery, motors and electronics) and more than 25 active brands.

• Generated 50M+ views from international multi-channel launch campaigns, including “Wai Wai 40 Years” and “Enter the SpiceVerse”.
• Built a media and publisher network across India, Sri Lanka, the Philippines, the Maldives and Kenya, reaching 100M+ impressions for CG Hospitality and earning regular coverage.
• Lowered paid advertising costs by more than 20% for CG Motors and FMCG brands by improving audience targeting, testing creative and changing bidding on Google Ads and Meta.
• Led technical SEO and online reputation management for the cgdigital.com.np store, strengthening its organic visibility across Nepal.
• Designed and ran personal branding for the group's senior leaders, building their profiles as trusted voices in business and entrepreneurship.

Digital Marketing Manager

Based in Mumbai, I led B2B growth work for clients in finance, logistics and technology, combining SEO, content and paid campaigns.

• Managed a 12-person marketing team that built combined SEO, content and paid-ads strategies for B2B clients.
• Developed a B2B demand-generation campaign for Karma Capital that increased website traffic 20× and captured 40% of the market's search volume by matching content to the keywords buyers were searching for.
• Increased online sales 10× for Forward Parcel (B2B logistics) with a combined SEO and content plan that brought in 1,500–2,000 new organic users a month.
• Ran B2B event marketing and lead generation for Cisco thingQbator, achieving 4× more registrations and more than 10M ad views through targeted LinkedIn and social campaigns.
• Tracked cost-per-lead, conversion rates and traffic goals on live dashboards, and turned the data into clear recommendations for clients.

Senior SEO & SaaS Marketing Lead

I led SEO and go-to-market marketing for SaaS products sold to global markets, including KrispCall (cloud telephony) and TimeTracko (time tracking), working closely with the product and engineering teams.

• Grew KrispCall from zero to 180,000 monthly organic users in 15 months with a full strategy of technical SEO, on-page optimisation, schema markup, content marketing and high-quality backlinks, aimed at the US and other markets.
• Ran technical SEO audits and performance work for KrispCall that cut its bounce rate by 50% and made inbound traffic more ready to convert.
• Shaped product ideas, feature plans and the go-to-market roadmap for KrispCall and TimeTracko, making sure the GTM messaging matched what the products could actually do.
• Redesigned the go-to-market and demand-generation strategy for 99aana.com, bringing in 40K monthly organic visitors and cutting paid spend from $50 to $10 a day within three months, a 5× improvement in acquisition cost.
• Led and mentored a 35-member cross-functional marketing team, aligning product, engineering and marketing on one value proposition and achieving 90% client satisfaction.

SEO Copywriter

This is where I learned SEO from the ground up, writing content for WordPress theme brands such as Rara Themes and Blossom Themes that had to rank and convert.

• Wrote SEO-optimised content for rarathemes.com and blossomthemes.com, increasing blog engagement by 30% on average and improving rankings for 10+ client sites.
• Ran on-page SEO audits and content-gap analyses, then implemented data-driven changes that raised conversion rates by 15% on targeted landing pages.
• Built and maintained editorial calendars for content production across teams, keeping publishing consistent across every channel.

Bachelor of Engineering, Computer Science

My computer science degree is why technical SEO comes naturally to me. I read code, rendering pipelines and server logs the way a developer does, which makes it easier to work with engineering teams.